About Civil.ge
Eng | Geo | Rus
Last updated: 16:58 - 16 Feb.'18
TVs Unveil Political Ad Prices
Civil Georgia, Tbilisi / 20 Apr.'10 / 23:58

Price for a 30-second primetime political advertisement on Georgia's two leading television stations, Rustavi 2 and Imedi, varies from  USD 6,000 to maximum USD 16,000 ahead of the May 30 local elections.

UEFA Champions League's semifinal this month and a final next month leads the pack in terms of cost - USD 16,000 per 30 second ad - on Rustavi 2 TV, followed by USD 13,000 for a 30 second slot in 9pm news program Kurieri and USD 12,000 in weekly Kurieri P.S. Late evening comedy and entertainment shows follow with USD 10,000.

Price of political ad in Rustavi 2 TV is ten times more than price of a standard commercial on the same television station.

Rustavi 2 TV, which is the most watched Georgian broadcaster, claims it accounts up to 60% of Georgia's overall TV ad market. 

A hugely popular Georgian TV comedy series, Shua Kalakshi, leads the pack on Imedi TV with USD 15,000 per 30 seconds, followed by other entertainment and comedy shows with price varying from USD 10,000 to 11,000. 30 second of political ad in Imedi TV's 8pm news bulleting, Kronika, costs USD 10,000.

According to the law ‘qualified’ political parties (as election code describes them) – those that won at least 4% of the vote in the last parliamentary elections and at least 3% of the vote in the last local elections –  must be granted 30 seconds of free airtime for every hour by private television stations and 60 seconds by the public broadcaster. Opposition candidates running for Tbilisi mayor are currently using this free airtime for political ads. The ruling party has yet to formally nominate its mayoral candidate - incumbent mayor Gigi Ugulava is expected to run for re-election.

Latest News
16 Feb.'18 16:58
Government Unveils New Tax Initiative for Small Businesses
According to the initiative, tax rates for small businesses will decrease fivefold.
16 Feb.'18 15:06
Georgian Economy Minister Visits Azerbaijan
Kumsishvili attended the Fourth Ministerial Meeting of Southern Gas Corridor Advisory Council. 
15 Feb.'18 17:39
Independent Agency to Investigate Crimes Committed by Law Enforcement Officers
The agency will be established in 2019, and will replace the Office of Personal Data Protection Inspector.
15 Feb.'18 11:53
Parliament Renews Discussions on Controversial Amendments to Broadcasting Law
New regulations expanding GPB’s powers triggered controversy within the ruling Georgian Dream party.
14 Feb.'18 15:57
U.S. Intelligence on Georgia’s Foreign Threats, Domestic Politics
Office of the Director of National Intelligence published its Worldwide Threat Assessment report for 2018.
14 Feb.'18 14:34
Minister Reports on Defense Reforms to Parliament
Training programs, total defense concept and budgetary priorities among the issues listed by Levan Izoria.
14 Feb.'18 11:36
The Weekly Tripwire - Issue 26
Civil.ge’s news digest covering developments in Abkhazia and Tskhinvali Region/South Ossetia.
14 Feb.'18 10:56
Appellate Court Upholds Church Murder Plot Verdict
Archpriest Giorgi Mamaladze was sentenced to nine years in prison by the Tbilisi City Court.
13 Feb.'18 17:14
Georgian FM Visits Kuwait for Ministerial Meeting against Terrorism
Mikheil Janelidze met with Kuwaiti Prime Minister Jaber Al-Mubarak Al-Hamad Al-Sabah.
13 Feb.'18 11:28
Georgia’s Foreign Trade in January 2018
Trade deficit figure stands at USD 0.37 billion.

About Civil Georgia
Civil.Ge © 2001-2018, Daily News Online
Registered office: 2 Dolidze Str, 4-th Floor.